Strategic/Creative Director
Copy/Sciptwriter
Stand Up Comic
Newspapers, Magazines, POS
Headline: "Aarong now in Paris, too" Rationale: Bangladesh's most popular ethnic wear brand Aarong is launching its e-commerce site www.aarong.com Now anyone can shop in Aarong from anywhere
Headline: "Aarong now in New York, too" Rationale: Bangladesh's most popular ethnic wear brand Aarong is launching its e-commerce site www.aarong.com Now anyone can shop in Aarong from anywhere
Headline: "Aarong now in Paris, too" Rationale: Bangladesh's most popular ethnic wear brand Aarong is launching its e-commerce site www.aarong.com Now anyone can shop in Aarong from anywhere
Works and brands that have kept my interest in the industry alive and fed me well in the process​
I believe strategy is the core of advertising, creative is just the skin. To make the skin healthy and glowing, you need to nourish it from inside. This is what I've learnt in all these years. So even a one off piece of communication in my portfolio has the back up of a strong strategy, or else it simply isn't worth featuring.
ankita ghosh